About Us

Poorna Jaivik

Empower Life… Go Organic!

Who are we?

Buldana Urban Co-operative Credit Society is pioneer in micro financing business in Maharashtra. The Society is keen to enter in the organic retail business with a socio economic view thus benefiting the farmers by promoting them to produce organically and the consumers, by providing them with healthy and safe products.

Poorna Jaivik is a company promoted and financed by Buldana U.C.C.S.Ltd. The company aims at promoting its brand ‘Poorna Jaivik’, by supplying organic produce through various channels like online, home delivery, stores etc. The company’s primary focus is to be in the retail business, thus creating a market for organic produce, through a well-defined supply chain.

The company is committed to making a market available for the farmers. Poorna Jaivik with its strong core competences in organic farming and farmer base is well positioned to identify and supply quality and certified organic products from Maharashtra.

We are a company with a social cause. Our purpose is to nourish people and the planet.  We seek out the finest natural and organic products available, maintain the strictest quality standards in the industry and have an unshakable commitment towards sustainable agriculture.

Our Purpose is to Nourish People and the Planet

We are a purpose-driven company that aims to set the standards of excellence for organic product retailers. We are building a business in which high standards permeate all aspects of our company. We recognize the interdependence among our stakeholders – those who benefit or are impacted by our company. Our success is optimized by a Win-Win-Win-Win strategy and all of our stakeholders are simultaneously benefited along with Poorna Jaivik.

We appreciate and celebrate great product.

We Sell the Highest Quality Natural and Organic Products.

We Satisfy and Delight Our Customers

Our customers are the lifeline of our business and our most important stakeholder.

We Promote Team Member Growth and Happiness

Our success is dependent upon the collective energy, intelligence, and contribution of all our Team Members.

We Practice Win-Win Partnerships with Our Suppliers

We are the part of an interdependent business ecosystem.

We Create Value and Prosperity

Through supply of organic produce we create value and prosperity among our stakeholders.

We Care About our Community and the Environment

We serve and support a local experience. And practice advance environmental stewardship.


Most frequent questions and answers

Organic products are grown in environmentally friendly ways. Toxic or persistent pesticides and other agricultural chemicals are prohibited. There is a focus on renewable resources and the conservation of soil and water to enhance environmental quality. The label “organic” denotes products produced under the authority of the National Program for Organic Production (NPOP) India.  “The principle guidelines for organic production are, to use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into an ecological as a whole.”

Avoiding agricultural chemicals is one of the top reasons to eat organic food. In general, according to research, consumers who buy organic products cited health/nutrition, taste and food safety as the top motivators for their purchases. Environmental effects are also a strong reason to buy and eat organic products.

There is growing research that indicate greater amounts of certain nutrients in organic crops compared to conventional crops. If you’re concerned about pesticides, the application of potentially harmful, long-lasting pesticides and fertilizers are not allowed in organic agriculture. The American EPA considers 60% of all herbicides, 90% of all fungicides, and 30% of all insecticides as potentially cancer-causing.

Organic farming, by definition, does not use environmentally harmful chemicals that may contaminate rain and groundwater. Organic farming also replenishes and maintains healthy, fertile topsoil with rich biological matter, which limits erosion and impact on waterways. Additionally, unique types of crops and livestock are more likely to be raised organically, which helps to keep the gene pool for food products diversified and thus help avoid extinction due to species-specific issues.

Unlike products that are labeled “organic,” products labeled “natural” require no certification. “Natural” is used in a variety of contexts and does not necessarily relate to health, growing methods, or animal welfare. We at Poorna Jaivik are committed to transparency when it comes to specific product traits so that you can know more about what’s in your food, so we encourage you to read the ingredients on the label if you have any questions about the contents of a particular product.

Organic farmers’ primary strategy is “prevention.” By building healthy soil, healthy plants are better able to resist disease and insects. When pest populations get out of balance, growers will try various options such as insect predators, mating disruption, traps and barriers. If these fail, the certifier may grant permission to apply botanical or other non-persistent pesticides from the NPOP list under restricted conditions. Botanical are derived from plants and are broken down quickly by oxygen and sunlight.

Off course yes!, and many chefs and food lovers agree. Basically, well-balanced soil grows strong, healthy plants that taste great. In addition, research is indicating that increased levels of phytochemicals produced by organic plants to fight pests are also responsible for aromas and flavors.

Well, yes, many organic products do cost more. The good news is that the price of organic products is increasingly competitive as supply continues to rise. The most available organic products may cost just a few cents more than their conventional counterparts. Prices for organic products reflect many of the same costs as non-organic items in terms of growing, harvesting, transportation and storage, but organic products must meet stricter regulations governing all of these steps. The process is often more labor-intensive and requires more detailed management. Organic farmers have the added cost of what it takes to get organic certification, and government programs do not subsidize organic farming to the extent they subsidize much conventional farming.

Organic, no. However, you can count on our Quality Standards for the products we offer, organic or not. For example, all foods and beverages carried in our stores do not include any hydrogenated fats or artificial flavors, colors, sweeteners or preservatives. We offer a wide array of choices in our store, and are committed to featuring organics whenever possible while supporting and encouraging more organic production every day.

While farms and processing facilities for organic products are required to get organic certification, it’s optional for retailers. For certification, there are numerous steps and processes to insure organic integrity from when products arrive at a store until you put them in your basket. That integrity is important to us – and many of our shoppers – so we , the Poorna Jaivik store is currently in the process of becoming a certified  organic store! The 1st of its kind in Pune!.

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